It was about 6-7 years ago that I ran my first campaign with Facebook Ads. It was still a very basic platform and had nothing to do with what we know today. To give you an idea, Facebook did not yet offer advanced segmentation by language or geography until 2009. Facebook Ads FAQPhoto rights by Fotolia It took several years until I got back into it. This time I did it seriously and I haven’t stopped since. It’s a platform that I use every day.
I try out new options whenever I can
and even then I think I’m only taking advantage of its potential at 60 or 70% . Luckily I still have a lot to learn. As expected, I have started writing about the subject on my blog and have addressed many of the questions of professionals who are already using this tool in an advanced way or who have even just started. Even so, the same frequently asked questions always come up .
Thereforeit was time to compile all these points
and address them all at once. Contents [ hide ] 1 What should my daily budget be? 2 How long should a Facebook Ads ad run? 3 How can I optimize an existing ad? 4 How should you segment to reach the right audience? 5 What should be taken into hong kong whatsapp number data account when writing the advertisement? 6 Can IDs still be used to create custom audiences? 7 Do you have more questions? I’ll answer them all here What should my daily budget be? One of the most popular questions is undoubtedly the one about the daily budget. The simplest answer is “whatever you want”.
Facebook Ads has the advantage over
If you don’t know what you have to spend it means you are not clear about what a sale costs and/or the margins you have. The vast majority of businesses do not sell directly but rather generate a contact from their potential client beforehand. Therefore, it is necessary to calculate the Cost per Lead . other tools that, depending on your objective bulk lead you can achieve results by spending only 1 euro a day. Don’t expect small investments to yield multimillion-dollar returns, but at least you have a measurement data that allows you to move forward . I leave you with the post where I discuss this aspect in greater detail.
How much should I spend on Facebook Ads daily?
How long should a Facebook Ads ad run? Another million-dollar question. The answer here is simpler than many people imagine. It depends on how long it is profitable for you to maintain it and on the metrics you consider relevant. What does search and social media marketing this mean? Look, it’s easy. If you’re making money running campaigns at 10 euros per sale and suddenly it goes up to 20 euros, and you’re starting to lose money, it’s an obvious sign that it’s time to stop.
If you’re advertising with a branding objective
you might want to avoid overwhelming the user and focus more on the number of impacts per person. Below you’ll find an entry that mentions additional examples. How long should a Facebook Ads campaign run? How can I optimize an existing ad? There are campaigns that, just a few hours after launching them, you can see that they cannot be fixed. Others are close to the cost per lead or cost per sale that you have in mind, so with small improvements the objective can be achieved . On other occasions, you want to increase the lifespan of an ad that was giving you a good ROI but has lost effectiveness over time.