In the end it seems that it is true that there is such a thing as karma (not to be confused with having a good Klout ) and that the almost 2,000 posts published in the last 6 years have helped some people take their online business to the next level. For this launch I have changed my strategy a bit. I haven’t made the typical noise that I usually make to announce new courses or other types of projects. I was clear that my target audience was relatively small. Despite targeting SMEs and start-ups, few have them from scratch and without funding to cover my salaries . Therefore, the previous database I had captured was about 100 people .
Considering that I hadn’t made much
noise and had only mentioned Beguerrilla in posts specifically aimed at my potential client, this can be considered a good figure. Today I’ll tell you what I’ve done on social media, including my blog. Contents [ disguise ] 1 Launching the agency through a blog post 2 Share launch on LinkedIn with a little trick 3 Pin a tweet with the blog post on Twitter 4 Facebook launch post 5 Conclusions on the use of nets in launches Launching the agency through a blog post I don’t like to make 100% commercial content even if it’s for myself.
I always look for an angle to things where
I can share something of value and at the same time advertise. In case you hadn’t noticed, this post has the same intention. If you haven’t seen the article, I’ll leave it here again . The same story tells how Beguerrilla’s website differs from others greece whatsapp number data Given that the approach is radically different, it is something that, from my point of view, was worth telling. To give it more exposure, I also sent it to my blog database of 12,000 subscribers. Share your launch on LinkedIn with a little trick Years ago I shared this trick in a Quondos video. Curiously, it still works and today I’m giving it to you for free.
Whenever you launch a project, update your
LinkedIn profile by adding a new position. This way, all your contacts will receive a notification by email and through the platform. You won’t notice this with 100 contacts, but in my case there are more than 6,000. Here, by the way, I’ll tell you ho bulk lead managed to get 3,000 in one year . My new position at LinkedIn (yes, I have it in German) My new position at LinkedIn (yes, I have it in German) At the same time I also posted an update sharing the launch post on my blog. LinkedIn was the most important source of traffic to the Beguerrilla.es website with more than 200 visits.
Pin a Tweet with a Blog Post on Twitter
Another pleasant surprise was the number of visits from the tweet announcing the launch on Twitter (and that’s even though the “from” is missing take your digital marketing to from the sentence). In this case, there were almost 200 visits . Considering that the interaction has dropped a lot on this channel, this can be considered a good figure. The tweet I pinned to my Twitter profile to give it more visibility The tweet I pinned to my Twitter profile to give it more visibility Pinning your Tweet ensures that it will always be visible and people browsing your profile will see the most important things.
you want them to seeTo increase the impact
he could have posted the post several times that same day. By varying the text, it can be done up to 3 times without overlapping the audience too much . up to 5 times each company. Facebook launch post Considering that I’m not a very active Facebook user and that I practically only share things, I wasn’t expecting much from here. Even so, this type of content is usually well received. I’ve probably gotten about 40 visits, but if I had worked harder on this channel in the past, it would probably be the most powerful .
Facebook post about the
launch of Beguerrilla Facebook post about the launch of Beguerrilla Conclusions on the use of nets in launches My case cannot be applied 1:1 to yours. To start with, I am lucky to have been doing this for 6 years now. The channels I have worked on the most are the blog, my Twitter account and LinkedIn. What I have neglected the most is Facebook. It is something I do not plan to change since you have to accept that you can do everything and that it is better to focus on a few things .
Facebook Ads would have been
a tool that is like lighting a fire with gasoline. In this case, I preferred not to use it, since the website still has a lot of room for improvement. If you don’t have a long track record yet, it can be a very good option. Despite not having stepped on the accelerator, 6 leads and 3 meetings have emerged. In the end, I will have to increase the team to take on all the new workload. But hey, I prefer to turn down clients rather than lower the quality of service of those who are there. Step by step, everything will come…