They won’t let you do marketin Yes, there are many fields where a company cannot promote itself directly. In some niches of the health sector, for example, it is illegal to promote your services to avoid unwanted behavior on the part of the end consumer, so to speak. For your own good, I won’t give you any more clu hidden marketingPhoto rights by Fotolia The idea for this post came to me while recently talking to someone who was facing exactly this difficulty. In the conversation, several ideas of what could be done came up.
Today I present two of them to you
Communication and evangelization work in the media Nobody said it was going to be easy, but there are certainly ways to do indirect marketing when there are no other legal (or ethical) avenues. Although you cannot talk about your services germany whatsapp number data in relation to your company, you can talk about it in a generic way. Let’s say you do marketing for NGOs. You don’t want to promote yourself aggressively so as not to give clues to other agencies that might do the same and follow your steps. In this case, you would position.
NGOs improve their fundraising results
thanks to mobile marketing campaigns (this is your strong point). You are not directly associated with yourself. The idea behind this is that you are already ranking for the keyword “ mobile marketing NGO” . You also appear in local search results, you have a YouTube video of yours that appears on the first page of the search engine and there is also a blog post by the founder of the agency.
Someone who does some research will definitely stumble upon the specialist company. Once you have evangelized organizations about the existence bulk lead usefulness of this channel, more searches will emerge on this topic. When they start searching, they will find you without you having promoted yourself directly
Collaboration with a blogger who recommends
you A similar and alternative route is to collaborate with a specialist blogger in the sector. It is not essential to work with a big influencer in their field. What is important is that they are credible and capable of creating quality content that connects with their audience. Anything they lack in reach can be made up for with targeted Facebook Ads campaigns . What I would do is to speak neutrally about the topic again .
I would not mention the collaborating
company in the blog content. People who are interested in the topic will contact the blogger more directly and this is where the recommendation benefits of manual email validation can be made. It may seem like a complicated way to do it, but sometimes there may not be any other way. Also, recommendations from bloggers can have very good conversion rates because readers trust them.
It is certainly difficult to do marketing
when you cannot or do not want to promote yourself directly. Depending on the sectors you work in, things can get complicated with ethical aspects. Here, everyone has to