People love to kill things. This doesn’t work anymore, and that doesn’t work anymore. So you hear over and over again,theI find it curious because you often get the feeling that the comment comes mainly from people who have never used the channel in their life and instead have sometimes hidden interests in getting people to use what they say.
DepPhoto rights by Fotolia Let’s quickly
review the things that have died in recent years. The fax. Sending letters. Cold calls. The banner. Email marketing . SEO. Social networks. I recently read a post on a German blog about someone who was achieving amazing results by sending advertising via fax . “Who still works with that these days?” some people will rightly say. Companies that have a fax machine probably have a certain profile and that may be why it works. I really have no idea because I have never done it, but seeing the results makes me want to try it.
I was also reading an extract from
a report comparing online and offline mail delivery (yes, the traditional paper ones). Curiously, the ROI of the latter was on average 20% higher . In contrast, people open most of the letters that are addressed to them in a personalized way in the online version. Moving on. Are cold calls dead? Do you really think so? Take a look at what these australia whatsapp number data people achieve with this channel. Or, without going any further, look at what so dead. I won’t even talk about the rest. Most of the things that have died are actually much more alive than people think. In fact, there is an opportunity here for all those who are willing to experiment. Whenever someone says that something is dead, it could be the perfect time to launch it. The more people pay attention to the fact that something is not working, the less saturation there is in this channel and the better results it could give.
How do you sell a product
to an audience that doesn’t know for sure that it needs you? This is one of the most difficult questions to answer when it comes to innovating and creating an offer that you want to make known. It’s almost like selling without having practically any competition because there is no mature market for what you have created.
I also tell you that it is dangerous to think that yours is unique and cannot be compared to anything that exists. It is the most dangerous thing you if they say he dieddo it can tell an investor, since the phrase “we have no competition” is associated with a lack of market research and not having thought of alternative products to attack the problem you supposedly solve.
The best way to get attention for your product
At least the one I know. In the end it all comes down to something simple. You have to appeal to people’s deepest emotions . How can this be achieved? It’s a term that Anglo-Saxons really like and it’s called Pain Points. In this case it’s easily translated: pain points. Why attack the negative side? The explanation is simple. Human beings tend bulk lead react more intensely to the negative than to the positive .So the most important thing you need to do is put yourself in the shoes of your target audience and think about what their pain points are. Imagine you want to reach couples with children between 0-5 years old. What could be their pain points that generate the strongest emotions? These could be situations and scenes that you could use for your advertising:
The little boy creates a scene in the supermarket
screaming upside down because his mother won’t buy him his favourite sweet. The grandmothers who are shopping turn their heads, judging with their looks the mother who has no control over her three-year-old son.Instead of sleeping, the 10-month-old baby wakes up every hour because his teeth hurt. The father sleeps sitting up in bed with the baby in his arms. At seven in the morning the alarm clock goes off. The baby is still sleeping and the parents are moving around in a hurry to shower and get dressed.
It’s the first day of kindergarten
The parents are trying to say goodbye to their 3-year-old who starts screaming and crying because he doesn’t want to be alone. The teacher has to hold the little one in her arms who tries to free himself with all his might while the parents close the door with tears of sadness in their eyes.