OKR is the new buzzword in the digital marketing world, which has revolutioniz goal setting and performance tracking with a data-driven and results-orient approach.
OKR stands for Objectives and Key Results. It focuses on being clear and specific about what we want to achieve. Then a measurement framework is put in place to ensure we track our results in a measurable and time-bound way.
Digital Advertising Using OKR
Our experience with OKRs in digital advertising is that advertising strategies can be tailor to the specific goals of our clients. Key results are achiev through continuous advertising optimization and budget allocation, using real-time omnichannel data from Google HK, Facebook, IG, YouTube and Programmatic.
Take one client we work with, for example. JC Beauty came to us with clear goals to increase site impressions and leads while r ucing cost per conversion. We focus on these goals and work with the JC Beauty team to achieve 1,468 leads, over 8 million impressions, and a 52% r uction in cost per conversion in just 3 months.
By implementing OKRs into our
SEO strategy, we are able to set clear and ambitious goals bas on each client’s unique objectives, such as increasing organic traffic, improving keyword rankings, or enhancing website visibility.
Here’s a real-life example of how we’ve help clients with this approach. Hong Kong Adventist Hospital approach us with the explicit goal of increasing search engine visibility on Google and Yahoo for Hong Kong Adventist Hospital’s Specialist M ical Services and Emergency M ical Student Database Services, driving increas website traffic, and improving conversions such as app downloads and form submissions. Through our hard work, we achiev 105% of the agre SEO KPIs for Specialist M ical Services (Google) and 200% of the agre SEO KPIs for Emergency M ical Services (Google and Yahoo).
The OKR framework is effective
for digital marketing when us correctly. By setting clear goals and measures, you can streamline your digital marketing efforts. Whether your business goal is to another common mistake is neglecting increase brand awareness or attract more leads, if you know what material data you want to achieve, you can measure it. This focus on quantifiable results will ensure that your SEO and digital marketing strategies remain align with what you want to achieve.