on photos can be vAll companies, all people who develop an application, aim to get as many people as possible to sign up for their services and end up forgetting an absolutely normal, fundamental procure that they themselves neglect, which is how to welcome new users in their first steps. And today we are going to talk about gamification.
And it is precisely at this time that User Onboarding comes into play, being important to improve the way new users are better welcom in relation to your product.
Many users can find your app through a link, by searching on Google or by a friend’s recommendation. And when you access the app, you end up feeling lost, because you didn’t have any instructions on how to use it, you don’t know what steps to take and this will either make you have a bad impression of the app or you will get upset and stop using it.
Using the app is like living in the real world
Imagine that you are going into a store and want to buy a product, but you don’t know anything about it or where to start. So, you wait for someone to guide you so that they can make your life easier and, therefore, you can achieve the purpose you set out to achieve when you went to the store. But then time goes by and no one comes to help you, and you still don’t know what to do. What will you think of this experience? Well, it’s exactly the same thing in the virtual world.
Gamification vs. Apps
When you hear the word gamification, something relat to games immiately comes to mind, which makes many people think of it as a game or the art of transforming something into a game, as if it were a ready-made tool. However, the concept of gamification encompasses more than just the word game.
Gamification refers to the use of game mechanisms or elements aim at solving practical problems or enabling engagement among a specific group, in a context outside the game.
For many people, gamification is something enjoyable and playful, and has
An example that can be given is uae phone number data the application of this term in Waze, an application that works to trace the best routes for drivers who are unfamiliar with the roads.
You may notice that Waze has utiliz gaming features that have been appli to its system, providing base on your analytics user engagement within the app.
However, just using some of these
mechanisms will not guarantee that more people will use the application.
By understanding a little more by lists about gamification, you will begin to see its use in applications, obtaining a better result in User Onboarding.