Secondary target markets are not a priority category of target audience. Individually, they either have too few quantities, insufficient interest, or no apparent need to purchase what is offere to them in a given situation. However, they have the potential to influence the purchasing decisions of consumers in key target markets. Target market For example, the following situation is emerging. On the Russian real estate market: the main buyers of small studio apartments are senior citizens and pensioners.
But the fact is that they themselves are not
Involved in the selection of housing and the execution of transactions. Their children do this for them – usually for family reasons, if due to the addition of a romania phone number library young family or the growth of children additional living space is neede and the grandfather or grandmother decides to move out. Studio Apartments So even if the end consumers are senior citizens, it’s smart to win the trust of young families.
They study residential real estate, select areas, layouts,
Price categories and propose ready-made or preliminary solutions to parents. Within these target audiences, different segments are differentiate base on region, education level, income, and other criteria based on more detailed characteristics. Marketing Read Also: How to Define Your Brand Archetype Characteristics of the target. Market Socio-demographic composition of the target market group Age, gender, income level, education, marital status and family composition, ethnic and ethnic composition and even religion.
For the B2B sector, the characteristics are different: business
Unit, company age, number of employees, turnover, profit. The types of goods and services, sales markets, existence of franchises, etc. must be kept in 5 training courses to become a digital project manager mind. Geographic parameters: areas where products are produced and sold, supply channels, logistics, etc. For example, if you provide home repair and construction services, it’s likely that you do this work personally at a specific facility and in a specific area, the boundaries of which determine your mobility. Secondary target markets are not a priority
Audience Psychographics and Behavioral Factors
This includes the values and lifestyle of potential customers. What are their expectations from the product and what emotions will the product and it kuwait data s purchase evoke in them. Is the product a status good (expensive car and brand name clothing) or a consumer good (cheap car and cheap brand name). Market capacity is an extremely important factor. The size of your audience determines whether the sale is profitable and whether it’s worth entering the market.
