For example, it is now possible to test new models of glasses, lipsticks and eye shadows using the “Tap to try” function as a CTA, in some countries such as the Unit States. Soon, this option will be available here too!
Interactive ads
the possibility of talking to your brand through an ad? Improving a brand’s communication is a great strategy for building customer loyalty, and Facebook Ads knows this.
Therefore, it is possible to study consumer behavior and advertise communicative videos, encouraging interaction among the target audience and making the user feel the ne to continue communicating with the company. This way, the conversion process can happen more naturally.
Recommendation system
This change happen in 2018, but i laos email list is already consider a bet for 2019 with the discovery of users. The old “Facebook Page Reviews” was updat to “Recommendations” and allows consumers to leave their opinions about establishments and stores.
With this update, Facebook wants to provide users with a more in-depth understanding of what to expect when hiring a service, visiting a place or purchasing a product. In addition, the recommendations help to provide more transparent feback to the digital audience since they come from other customers.
Video measurement improvements
Advertisements with telegram stickers and gifs: how to enhance communication audiovisual materials have gain popularity in recent years and open the doors to a new market in digital marketing. For this reason, paid mia systems, as well as content production agencies, have had to adapt to this new demand.
Facebook Ads wast no time and aero leads has already prepar its platform to follow this success and, today, it is possible, using the Video Metrics Updates function , to measure the performance of your video campaigns.
Some of the features available in this tool are: optimizing the quality of the video campaign, tracking user engagement and observing audience behavior after viewing the ad.