It is a good idea to change the text or button of the call to action. This test aims to see what best impacts your audience, generating the best results.
Finally, the last point on our checklist is related to performance indicators, also called KPI, or Key Performance Indicators .
Each company and strategy has different KPIs
They should help those responsible to check whether the actions are taking the brand towards its defined objective.
So, after defining the objectives, list the related key performance indicators and how this data can be monitored. Indicate a monitoring frequency and also the sources generated to obtain these results, such as Google Analytics or the social media platforms themselves.
Some examples of indicators for a performance media campaign are:
website traffic;
number of clicks on ads;
number of conversions generated by the campaign’s ads;
Sales generated from advertisements
Return on iran email list investment (ROI) ratio of campaigns;
return on advertising investment (ROAS) ratio of campaigns;
customer acquisition cost (CAC) ratio of campaigns;
among other relevant indicators.
What are the advantages of a performance media strategy?
We’ve seen a lot of interesting knowledge so far, haven’t we? But let’s continue! Now, we’ll learn about the main advantages that a performance media strategy can provide for your company. Stay tuned!
Ability to measure results accurately
The main advantage for many state and local agencies, of a performance media campaign is the ability to analyze the results and keep a close eye on them. As we have already said in previous topics, in some other marketing strategies, especially when it comes to offline mode, the possibilities of monitoring the agb directory results and knowing whether the investment is really worth it are compromised. Here, it is quite different!
With performance media, all performance indicators can be easily accessed and monitored so that the advertiser knows exactly the return generated from the investment.