Facebook Ads is a complete platform that offers endless features aim at meeting the goals and expectations of a brand that invests its money in the platform. However, many people still don’t know how to advertise on Facebook .
For this reason, below we will explain some essential details that you ne to know before you start advertising.
The types of ads
There are currently 10 ad formats available on Facebook Ads. You can choose which one is essential depending on the objective of your campaign. They are divid into 3 categories. Check them out!
Recognition
brand recognition: present iran email list in branding campaigns, this format is aim at reaching users who would be willing to get to know your brand and enjoy the services and products offer;
reach: aim at appearing in the fes of the largest possible number of people who are part of a company’s target audience. With this function, it is also possible to control the frequency at which users see this publication.
Consideration
traffic: design to direct
Facebook users to an external page
Whether it be a landing page adb directory for offers, downloads, services or events;
engagement: this category was develop to promote, primarily, company publications on the social network. With this option, it is possible to direct the user to three CTAs: generate engagement with the publication, participate in an event or like the post page;
App installs: Apps we are going to implement a new weekly reporting system are a unique strategy for brands to be just one click away from their consumers and Facebook understands this. For this reason, this ad format allows the promotion of downloads of these current tools;
Video views: audiovisual content has also recently become popular in digital mia. The ease of consuming materials in video formats has l to the emergence of new content creators and help brands create interactive campaigns.