In order to gain email list growth, you first need to maintain your existing list and make sure people don’t unsubscribe. If the number of people unsubscribing from your email list is the same as the number of subscribers, then your efforts will be meaningless.
Research shows that one of the main reasons people unsubscribe from email lists is because they feel disinterested and overwhelmed. There’s already a ton of content on the web today, and much of it feels robotic. Your subscribers don’t want to receive more emails that feel automated and lack personalization.
So keep your audience engaged and sms promotional campaign ask for their opinions as often as possible. You can encourage them to interact with your content by offering polls or surveys or simply commenting and sharing. For example, you can run a poll asking them what they think about recent events or even let them choose the topic they want to read about in the following emails.
Engagement builds trust, and the best way to keep subscribers on your list is to make them trust you.
Establish your brand as an industry thought leader and subject matter expert
People tend to trust and like to be associated with authority. If your brand is authoritative in your industry, people will talk about it, and visitors will be more inclined to subscribe to your mailing list.
As a thought leader, readers view you as a go-to resource for industry news, opinions, and other useful information, which will boost your brand image and recognition. A recent thought leadership influence study showed that at least 51% of B2B decision makers rely on thought leadership to make critical purchasing decisions. Maintaining this position in your industry will not only help your email list grow exponentially, but it will also help increase your conversion rates and profits.
Provide segmented email lists
People have different needs and preferences, and potential subscribers may skip subscribing to your mailing list if the content doesn’t match their specific preferences. Therefore, one of the most effective ways to grow and maintain your email list is to offer different email subscription options that provide targeted poptin — your go-to exit-intent popup solution content based on different needs. For example, if you run a content marketing blog, you can have segmented email lists for content creation, SEO, WordPress optimization, etc. This way, subscribers who are interested in receiving emails about SEO can subscribe to this email list, and don’t have to receive a ton of emails about WordPress optimization if that topic doesn’t interest them.
When you offer multiple subscription options, you increase the chances of your visitors subscribing to one of your lists. It will also help improve your email click-through rates, thereby increasing your revenue.
Here’s an example of a segmented email list that allows subscribers to select their preferred list.
Use social proof to encourage more signups
Humans are like a herd of animals. No matter who or what they are, they are always seeking social approval. In today’s modern world, people pay attention to other people’s buying behavior before buying anything.
For example, think about how often you’ve bought something because someone recommended it to you. Or how many times you’ve dug up reviews online before buying something. If you’ve done any of these, you were influenced by the social proof you received before making a purchase. You decided to buy because a real person convinced you, not some marketing copy from a company.
Therefore, you should take advantage of this to grow your email list. There are even numbers that show that social proof is a powerful tool to help you grow your mailing list and profits. According to a recent study, at least 91% of 18-34 year olds look for social proof reviews and personal recommendations from people close to them before making a purchasing decision.
You can easily showcase social proof by displaying subscriber counts or reviews from satisfied customers on your website. Here’s an example:
Provide special offers, giveaways and organize competitions
People love freebies; it’s human nature to want to benefit from something for free.
Another great way to quickly grow your mailing list is to offer an incentive to sign up. You can offer a discount or a freebie for your product or service, such as an eBook or a free course.
The idea is to provide something that your target audience finds valuable.
For example, if you run a bakery, you can offer coupon discounts that people can redeem at your store on certain days of the week.
Here’s another great example: HubSpot offers a free eBook to people who subscribe to their mailing list.
This isn’t limited to just your cell p data website, either. You can use all of your company documents to promote these offers. For example, you can look for invoice templates that include sections for discounts and other offers for future purchases.
Summarize
A high-quality email list is the foundation of an effective email marketing campaign. Once you’ve successfully cracked the code and built a valuable list, you can get your marketing messages in front of the right audience and increase your conversion rates.
We’ve listed several handy ways to grow your email list , make your email marketing efforts more effective, and see your revenue grow exponentially. Pick the one that works for your brand and use it. You don’t have to stick to just one method, either; you can combine several or all of them for