Facebook Ads was develop for all types of digital campaigns. Therefore, there are two configuration models to determine the pace of your investment in the platform:
daily budget: with this possibility, companies can determine a specific amount to be spent every day on advertisements for thousands of users;
Lifetime budget: in this configuration, brands enter a maximum amount to be spent during the days in which the ad will be available and the tool is responsible for working to spend the amount, directing your campaign to the target audience.
There are two ways to optimize your investment in Facebook Ads. They are:
CPM: ideal for brand awareness campaigns
Cost Per Thousand usually israel email list has a lower investment for every thousand user views;
CPC: aim at generating engagement with the public, the Cost Per Click model means that the platform aims to deliver your ad to people who are more likely to interact with the campaign, whether by accessing a landing page or registering.
Return on Advertising Investment
Also known as ROAS , this metric is very important for brands to determine whether the result of a campaign was positive or negative. This calculation is perform as follows:
ROAS = conversion value of purchases on the website/total amount spent
How to make an advertisement?
Now that you know how much more can you earn by selling on marketplaces other than amazon? a little more about the language us when creating a digital marketing campaign on Facebook Ads, we have prepar adb directory a complete step-by-step guide on how to set up your investment on the platform and achieve your goals!
1. In the Facebook search bar, search for “Ads Manager”
The first step is to look for the ad creation and modification tool. When you access this feature within Facebook, you will come across a screen that shows all of your ads under “Account Overview.