I was surprised and impressed with the discipline with which we executed tasks in the first phase of our business. We had to pivot because selling collectible cars did not offer a large enough critical market mass. But we did very well and today we are very far from the discipline we implemented in those days.
I have the task of taking up that topic again. I am going to create a template to take up the weekly reports. These are the big fields I want to cover.
Optimization
Business development
Optimization field
It is the second phase of the year in which we are focused on everything we have. Tasks we have to focus on are these:
A/B tests
we must have at least two tests whatsapp data running in parallel every week. From here we will get a lot of information and we will be able to increase billing easily.
Amazon Ads: monthly spending and billing. Nothing complicated but once again the goal has to be to reach an average global ROAS and ACOS for all campaigns.
Google Ads: monthly spending and billing once again. Here the goal will be less about profitability but about generating traffic and covering costs
Listing optimization: once again we are in the world of Amazon. An improved title, a corrected translation, a new video uploaded.
Listing elimination: here it can make sense to do a continuous cleanup. Reviewing listings that no longer make sense can be a key factor.
In the first phase
The year we focus on new products. But in the nutanix releases latest solutions second phase of the year there are also activities that need to be carried out.
B2B: here it will be about contacts made by email and by phone. We will also measure turnover, number of proposals sent and other types of metrics that will help us advance in this field.
Traffic on the Shopify website: we will analyze the thailand data different sources of traffic. We will also measure brand searches, visits from networks, etc.
Influencers: once again it is a numbers game. We will measure active influencers, new contacts, turnover generated, etc.
Newsletter: number of new subscribers, newsletter traffic, newsletters sent, etc. These will be some of the most basic metrics in this field.
Billing outside of Amazon: this includes Ebay, Shopify and other future marketplaces.