Nowadays, it is extremely easy to see that technology has taken over people’s lives, making human relationships more dynamic. As a result, people are now somewhat dependent on their cell phones, to the point where they can’t live without them.
In this way, the digital scenario shown today means that the biggest beneficiary of this is the application . If you look around right now, you will certainly find someone with their head down, looking at their cell phone and accessing an application.
And to see how dominant apps are
just look at the numbers. According to Teleco, in January 2017, there were 243.4 billion cell phones in Brazil, giving an average of 117.65 cell phones per person. And in 2015 alone, there was a 58% increase in the use of apps, compared to 2014.
One explanation for this phenomenon is the ease of obtaining information and the possibility of shortening paths that have led people to join the digital market in large numbers.
With that, you, as a business owner, find yourself with a question: should you invest in a mobile application for your business or not?
According to Exame Magazine
Brazil is the sixth largest smartphone market in the world. This survey usa phone number data also showed that 41% of Brazilians who own a smartphone have already made a purchase using it. Over the years, more people are using apps and, consequently, more people are making purchases through apps.
In this way, apps have become the another common mistake is neglecting bridge that connects users to brands more easily. With them, users have a direct communication channel with the company they like.
An application has several by lists functionalities, ensuring that the user always stays connected and informed about the company’s news.