Salesforce or HubSpot, when we talk about CRM, are the two platforms that are mentioned the most. This is because they
have gained a lot of popularity thanks to their functionalities and the good results obtained after their implementation.
If you are looking for marketing and sales automation software like Salesforce and HubSpot, you will surely want to know
how they differ. For this reason, at Cebra we want to show you the features of both CRMs, so that you can choose the one
that best suits your business needs.
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Salesforce vs. Hubspot, the big picture
Before we begin to review the features of both platforms and decide which is the best CRM, it is necessary to briefly explain for which contexts each tool is best suited:
- Salesforce: It is cloud-based and has marketing, el salvador phone number list sales, services and eCommerce platforms to bring companies and customers together.
- HubSpot: It is also cloud-based and has marketing, sales, services and content management platforms, designed
- to unite all areas of your business in one place.
With this in mind, you can continue to learn about some differences or similarities between both softwares according to their tools, usability, customization, technical support and prices.
Understanding the different features between Salesforce and HubSpot
1. Tools
Salesforce has various applications and tools that Salesforce or HubSpot will help increase the productivity of work
teams, automate and personalize processes, create email regular corporate sales vs. product-led sales marketing
campaigns or communicate immediately with support.
On the other hand, HubSpot also has a wide variety of tools that facilitate contact management, analysis and sales
automation, SEO tools, content managers and obtaining relevant data so that you can measure the success of your strategy.
The big difference between these two platforms is that HubSpot has Sales, Marketing, Operations, Services, and CMS
integrations, which allows you to fully integrate the areas of your business so that everyone works in the same place.
2. Usability
Salesforce is an impeccable tool, but it requires a little more skilled people to manage the platform. For this reason, it may
be a more complex software to use, but this can be solved once some functions have been customized.
HubSpot, meanwhile, is known for its ease of use, and its CRM is no exception. Whether for administrators, managers, or the sales team, this is a platform that is very simple to use and that generates a great impact on your business.
An important difference between both platforms is that HubSpot, when working with Inbound Marketing, offers a huge
amount of content to educate people on how to use the platform, as well as certified courses that will be useful both to those who use the tool and to the rest of the team.
3. Personalization
As we just mentioned, Salesforce offers great customization virgin islands mobile data options in its functionalities,
although of course, this must be done by an experienced administrator. But beyond that, it offers high-level
customization, through which fairly accurate reporting dashboards and estimates can be generated.
Salesforce or HubSpot HubSpot is also not far behind, offering great customization possibilities. This tool has a flexible data structure, which translates into greater ease when implementing customizations. In addition, it offers tutorials and help to add complex functions to the platform as the business grows.
4. Technical assistance
Technical support, in the case of Salesforce, is accessible unlimitedly 24/7 on the highest-value plan, while for the rest you have to pay an additional amount. And it also has dedicated support for developers, which is only present on the highest plan.
There are two types of support at HubSpot, but they differ in the channel through which it is delivered. Email or mobile app support is available on all plans, unlike phone support, which is only available on Pro and Enterprise plans. The free plan does not have any support at all.
5. Price
One of the biggest differences between Salesforce and HubSpot is their pricing. Both CRMs offer different plans with very different prices.
In the case of Salesforce, there are 4 types of plans ranging from $25 to $300 per month, where the latter value grants access to unlimited resources and support. All plans of this tool have a totally free trial period.
HubSpot, meanwhile, has a free plan with limited features, which could be useful to start familiarizing yourself with this
type of software and determine which plan your business really needs. The most complete plan of this platform costs
$1,200 dollars per month and with which you can transcribe calls, obtain up to 500 personalized reports and 33 hours to make calls, among others.
