Feeling of lack
People value things that are scarce. If you create a sense of scarcity in them, you increase the likelihood that they will buy from you. After all, no one wants to miss out on something interesting and limited.
Discounts, competitions and rewards
Offer new subscribers a discount on their first purchase. Attract users who haven’t purchased in a while with contests and reward loyal customers with a special offer. Motivate your recipients to stay loyal to you.
Free content that you send to prospects in exchange for subscribing to your newsletter can also help. Reciprocity is a great way to start relationships with new clients in email marketing.
Imagine you are buying a new computer. The salesperson shows you ten computers. While the first one is better than the second one, the second nurse database one is slightly worse than the ninth one, but this one is dark blue and has a better graphics card than… The more options we have to choose from, the harder it is to make a decision, and we often end up not buying anything . Don’t overdo it with your offer. Think carefully about which products you will include in your email.
Highlight the positives
Play with words. Show the positive side of your product. Which of the options will convince you?
- Our cellulite device is only 25% ineffective.
- Our cellulite device will get rid of your orange turkey data peel skin problems by 75%.
- The products contain 20% fat.
- The products are 80% fat-free.
Arouse curiosity
If a person finds that they don’t have enough information on a given topic, they will start searching for it. Engage your subscribers with an interesting email subject line and provide them with enough information about the product in the content itself. This will show that you know what you are selling.
Anything new? Here it is.
Are you offering a new scent for your favorite shampoo? Let your customers know about it. Send promotional emails and include the news . Your how to optimize emails for mobile devices customers will see that you are always coming up with something new, and if they are happy with your products, they will definitely try something new.
Take care of your customers
Create email campaigns that are engaging, personal, and relevant. Remember, building long-term relationships with your customers creates value for both parties. Make it a point to do so.
